http://www.youtube.com/v/HEGGqW3ruk4
If you've been watching tv lately you might have noticed that Samsung has come out with a new line of commercials promoting its newest addition to the Galaxy S4 family...The Galaxy S4 Active. The theme of the commercial is pretty straightforward...the S4 Active can pretty much take whatever you throw at it and it's ip67 water and dustproof rating will keep it humming along. In the ads we see various scenarios from a dunk in the pool, to being buried in sand, to an inadvertent coffee spill or drop into a bowl of flour. Each time the S4 Active comes up working perfectly. You can even dip it under the sink to clean it off. There's several variations of the ad...the long form 20 second spot up above and several shorter 15 second versions which we've linked below. What do you think of the S4 Active ad campaign?
http://www.youtube.com/v/Zz9Sb6L5YrY
http://www.youtube.com/v/8Y-1dthbKqg
(http://i.imgur.com/EACpkBl.png)